Job Description

Key Skills :
Digital Marketing
Campaign Managers-Digital Marketing

Job Description: 

 Develop and implement strategies to ensure all clients and stakeholders are fully engaged.
 Maintain effective internal communications to ensure all regions and services lines are kept
informed and up to date on the capabilities.
 Position self as a trusted advisor with clients and partner with them to understand their
needs in Campaign management
 Collaborate with key stakeholders to develop integrated marketing campaigns
 Manage the implementation, tracking and measurement of marketing campaigns
 Building campaigns, database selection, and quality assurance of all outbound campaigns.
 Performs day-to-day campaign marketing activities including, but not limited to, multiple
campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring,
triggered and dynamic content-driven campaigns.
 Highlight technical issues related templates, list segmentation and other aspects of
execution, as required.
 Stays abreast of and recommends best practices design and testing of campaigns.
 Lead the creation and implementation of marketing campaigns across devices
 Own and manage our customer/prospect database acquisition, segmentation, optimization,
integration, maintenance, integrity and security
 Grow the database and own business metrics (lead generation, account nurturing)
 Track and analyse the marketing campaigns for key metrics
 Use statistical analysis, past campaign behavioural response to create campaigns, optimize
lists, segmentation and ongoing improvement in effectiveness of campaigns
 Manage the technology to scale programs and improve effectiveness. Own the integration
of campaign with the client process and technology
 Develop and manage personalization strategy for campaigns improve response rates and run
lifecycle based campaigns
 Regular reporting on progress against goals and relevant metrics
 Process management and documentation
 Own responsibility for legal and regulatory compliance
 Consistently meet delivery targets and SLAs at defined Quality Standards
 Manage team of Database Research Analysts responsible for database generation and


 1-3 years’ experience in online marketing, preferably in B2B Services Industry with Global
exposure from Analytical/ Marketing/ Start-ups/Digital Marketing Companies
 Thorough understanding of Direct Marketing Principles
 Hands on experience in activation and nurturing programs, managing large databases,
profiling and segmentation
 Strong analytical and quantitative skill. Expert in using SQL/Excel, Pivot VLOOKUP to
manipulate data and perform high level or Micro data Analysis
 Fast learner, high attention for detail

Why us.

Our client is a fast growing Digital Marketing Company based in Silicon Valley with multiple Venture
Capitalist as their client and handling dozens of start-Up companies in Real Estate and Equity Fund,
based in Silicon Valley and spread across the US. Faster rate of growth along with Equity and Cash
Bonus, bundled with attractive salary linked to performance which doubles based on performance of
the Individual.
Work Experiences:

Should have managed a marketing budget of at least 15 lakh per month month / 180 LPA
Handled Campaigns Independently
Strong in Copywriting and Content creation.


Should be from Tier-1 Institutes and Top B Schools with excellent Academic scores
Marketing & Communications, Advertising/Entertainment/Media
Other Media/ Journalism
Social Media
Should have managed a marketing budget of at least 15 lakh per month month / 180 LPAHandled Campaigns IndependentlyStrong in Copywriting and Content creation.